Analysis and planning

Planning
•   Database containing close to 1,000 media

•   Categorisation by nature, content and dissemination

•   Media list that can be narrowed down or expanded freely

•   Data on viewing / reading

•   Advertising and PR articles tariffs


Monitoring*

•   Daily press monitoring in Word format (in Hungarian, English and German)

•   News alert: hourly alert by e-mail

•   Blog and social media monitoring

•   News summaries and clippings in Hungarian, English or German

*Our strategic partner is the media monitor of business life, Imedia

Analysis
•   Weekly quick reports based on quantitative data

•   Qualitative media analyses for specific periods (monthly, quarterly, half-yearly, annual)

•   Competition monitoring and analysis

•   15 standards, 5 unique dashboards

•   Key Performance Indicators: AVE, ROI, Reach, OTS


Supplementary services

•   Dashboards can be interfaced with the client’s CRM system (SAP, Oracle, Microsoft)

•   Customer/Partner Portal Access

•   Mobile integration (BlackBerry, iPhone)

•   Integrated document management

•   Full MS Office and Lotus Notes support

•   Custom made user surfaces that can be flexibly developed